HomeAway: Who Do They Think They’re Kidding?

Online vacation rental agency HomeAway is shelling out millions in advertising to get us to believe they’re different than Airbnb.  CEO Brian Sharples states, “…it’s more profitable for us to target being a better us than being a worse them.”  I’m highly skeptical that the distinction is worth what they’re spending to promote it, but read more about their attempt here, on Skift.

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