JetBlue, which has its training center (“JetBlue University”) in Orlando, along with some operations and maintenance centers, has now opened its own 196-room boutique hotel with all the amenities, from pool to gym to good food.
But it’s not open to the public. It serves, in essence, as a dorm for JetBlue University, so crewmembers in training can work together after the formal sessions, get to know each other, and the company’s culture in a hotel that’s designed to reflect it.
Kinda wanta say “company town” but it’s really not that…
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