The 10£ fare is probably a teaser, but it appears that Ryanair is very serious about finding a way to acquire long-haul planes and enter the U.S. market, flying to 14 cities within five years, according to the Guardian (UK). They plan to serve the market with flights from Dublin, London Stansted and Berlin.
While many carriers have tried out the low-cost Atlantic market and lost, Norwegian Air is making a serious attempt at it now, and Ryanair is certainly an experienced competitor. Norwegian is currently waiting for an operating certificate for the U.S. for its Ireland-based EU subsidiary; that might be less of an issue for Ryan, whose actual home is in Ireland.
Public domain photo from Wikimedia
Update, sorry budget travelers, typical Ryanair bad behavior: http://www.bbc.com/news/business-31975456
It’s too bad. With two budget airlines making a go of trans-atlantic we might finally of gotten consistant low prices.
Can’t happen fast enough for me! The more budget airlines to break into the trans-Atlantic market,the better for the consumer.
I love Ryanair for short haul flights but I’m not sure I could ‘survive’ a trans-Atlantic with that level of comfort. Then again, the trip from Dublin to New York isn’t *that* much longer than other flights we’ve done on Ryanair (e.g., Dublin to Latvia). Perhaps I can be convinced if the price is right 😉
But just around the corner, if they succeed, won’t we hear the legacy airlines complaining they’re being crushed between the ultra-low-cost-carriers and the limousines of the Gulf? Wow, what a fiesta of dueling press conferences that will be!