Expedia has been testing flight reviews for the past 18 months and it’s resulted in a great conversion rate for Expedia for those looking at prices. Consumers are emailed post- trip and asked for a review of their flight. There are already 3 million reviews and Expedia says it expects over 5 million reviews by year end.
Read more on Tnooz:
http://www.tnooz.com/article/s…-the-next-big-thing/
I’ve been using Expedia a lot this past month and I have found the flight reviews useful and it’s already had an impact on my purchases. Scores vary widely for different routes on the same airlines.