You can see the difference from the “just ordinary” above, and in all of the city’s new tourism advertising, and potentially on signs as well. It was developed for the city by a team of three experienced type designers, and will be used in all future branding campaigns.
The designers say they have based the design on the city’s visual features: “The font Copenhagen is in its expression broad and low as the city itself. The letters contain slightly rounded corners and soft forms which adds a welcoming and friendly expression to the font.”
Besides the letters and numbers, they also included a set of symbols for the city’s features, including Tivoli, City Hall, cyclists and more…see below! For more information from the designers, see their website HERE; if you’d like to download the font for yourself, click HERE.
