RyanAir has been upset at eDreams, an online Travel Agency, for using the above ad on Google and their use of RyanAir in their subdomains. They are taking eDreams and Google to the High Court in Ireland and have notified the Consumer Protection Commission in Dublin.
Chief Marketing of Ryan Air, Kenny Jacobs summed up RyanAir’s position:
“Our repeated calls for greater Google advert transparency, or for Google to comply with their own code of conduct, have been ignored, and in order to prevent 1,000s more consumers being misled on the Google search engine, we have commenced these High Court proceedings. We have no problem with Google charging advertisers on it’s paid search function, but we expect Google to ensure that this advertising is honest and transparent ,namely that eDreams advertises as ‘eDreams’ and not as Ryanair, which is what Google’s own code of conduct requires and which will prevent more ordinary consumers being deceived by this false and unlawful scam.”
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