Aloft Hotels launched their Emoji Room Service Menu at their Manhattan Downtown hotel in October and is now spreading that service to their London Excel and Liverpool Hotels.
The service they call ,’Text it, Get it’, allows guests to order Emoji menu item kits via text. The kits start at $10 and are put on the guests final bill.
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I have discovered yet another company whose services I will need to use.
I understand the importance of graphics in communication, especially where numbers of languages are involved, but this seems to me to be just a trendy fad, at least in the Aloft version.
Who, not speaking English, would understand what the “Hangover” package actually consists of? The possibilities of misunderstanding of everything but the banana are immense; “Munchies” doesn’t show the Coke, but shows things that are not included; the “phone charger” item has instructions requiring knowledge of English, and the “Re:Fresh” might accidentally be viewed as offering services the hotel certainly doesn’t want to be involved in!
I know it’s not very practical, but the idea is cute and people love emojis