Google Maps dominates the field

If there’s such a thing as a map app war, Google has won it, walking away with 67% of the market, distantly followed by Waze at 12%—and Waze is also owned by Google. That leaves 11% for Apple Maps and a mere 8% for MapQuest.

Aside from its ubiquitous presence on Android phones, which certainly gives it a running start, a study by business news site Manifest says that users surveyed pointed to its extensive Street View project as a main reason to use it. Google also generally has more detail, down to footpath level, than the rest.

Other numbers from the study indicate that about 77% of smartphone users regularly use navigation maps, split about equally among those who use them before starting, those who use them en route and those who do both. While 90% use the maps mainly for driving directions, a growing number use them for cycling, walking and public transit directions.

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6 years ago

I’d never heard of OpenStreetMap, now in my favorites.  Reminds me of the British OS maps which I love.  As a map addict I firmly believe there’s no such thing as too many choices.  Thanks Professor.

6 years ago

I use OpenStreetMap (OSM) a lot. It also goes down to the footpath level – and is often more accurate than Google. 

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