Google, which has already been making inroads in the flight search business for a while now with Google Flights has just quietly moved into hotel search.
Revealed in a blog last week by a Google vice-president for travel, Google Hotels uses the company’s search functionality to connect hotel searches, filtered by machine learning, through Google Maps and other Google products, and also show details of nearby attractions, restaurants, etc.
While in many cases, clicking takes the user to a hotel or booking site, increasingly Google is providing the booking service itself. Since Google searches are often the way users get to the other hotel booking sites, the new service is likely to provide stiff competition of online travel agencies, as well as the hotels themselves
