Norwegian on the ropes; survival uncertain

Norwegian Air Shuttle and its various long-distance subsidiaries may be near the end of the line after Norwegian authorities turned down a plea for several hundred million Euros in bailouts; earlier it got €277 billion, but that has not been enough, despite the airline slashing jobs and services.

Best-known outside Scandinavia for its low-cost long-distance services—it is widely credited for having re-invented cheap trans-Atlantic travel—it is also a major short-haul carrier within Scandinavia. It built on its local success to create a wide-ranging route network, but the rapid expansion left it gasping for cash as long as two years ago, when it turned down a take-over bid of more than €1.3 billion by British Airways parent IAG.

Although it has been making announcements about service returning to trans-Atlantic routes soon, it is presently flying few routes, and has closed many of its base operations.

The airline is publicly calling ‘unfair’ and called the Oslo action “a slap in the face” because many of its rivals have gotten better government bailouts, but those have mostly gone to important flag carriers rather than leisure-based independent carriers.

Norway’s Commerce and Industry Minister says “Norwegian asked for help in the billions (of kroner) and the government believes, that in the current situation, this is not the best use of taxpayer money. Such aid could also be deemed anti-competitive.”

Ironic photo: A Norwegian 737 with a tail image of Sir Freddie Laker, who invented cheap trans-Atlantic travel the first time around before bankruptcy.

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