OWG wants to be your ‘High Love’ airline

Every airline has its own signature features and its own (seldom successful) boarding plan, but only new Canadian carrier OWG has what it calls its ‘High Love’ formula, which includes a unique seating plan.

OWG, which stands for ‘Off We Go’ and is called On Y Va in its French-language ads, says “Singles will have the chance to travel in the High Zone, couples will be pampered in the Love Zone and families will be able to meet in the Heart Zone.” Not much more detail is offered, except that the Heart Zone is “located at the rear of the aircraft closer the lavatories and flight attendants.”

The airline, a subsidiary of charter operator Nolinor, plans to fly from Montreal to Mexico by Spring, and says its 737s will also offer ‘gourmet meals, open bar and other benefits.”

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