British Airways’ 22-year-old website and app, source of complaints by thousands of its users, will soon get a new look, somewhat resembling Amazon’s quick-click selection process.
The change, part of a €7+ billion airline overhaul that also includes new planes, new seats and refurbed airport lounges, is already in live testing for passengers looking for flights between London Gatwick and three cities in Italy—Bari, Cagliari and Catania—along with Montpelier, France and Antalya, Turkey.
BA CEO Sean Doyle told press that “We’ve done upgrades before, but this one is very different. It’s embracing technology in a way we haven’t done since the dot.com boom and looking ahead at future proofing the business.
“The website’s been around for 22 years. We were leaders in it many years ago and we’d improved it down through the years. But we’ve been falling behind and we need to catch up and leapfrog the rest. So we’ve scrapped the old one and built a new one from the start.
“You’ll begin to see the new one rolled out for the customer as we get into the second half. It’s simple and easy to use, the resilience is better and it’s more convenient.”
