The new CEO of American Airlines, who was also CEO of merger partner US Airways, has decided to let employees choose between the old “scissor eagle” AA tail design and the new one unveiled a few months ago. DETAILS
The new (top) or the old (below)?
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I kind of like the new look better. What do you think, PHeymont?
At this point, ironically, “change” would mean cancelling the plan to use the new logo!
The old one is not my all-time favorite, but the new one doesn’t “say” American or airline to me…it could be anything…and good logos shouldn’t be “anything.” Some identity-development company got a lot of money for those designs, but…
Even the new eagle (see below) on the fuselage takes time to see as an eagle. For my money (and it isn’t)…I’d say stick with the old, or back to the drawing board.
The new one is too flag-like for my taste. There’s a time and a place for flags and I’m not sure a corporate logo is one of them. I’m not suggesting we, as a country, should try to blend in but using our flag in your face that way is not, in my opinion, putting it to it’s best use. The word “American” should be enough and the slightly retro look of the old design is recognizable and far more interesting than the new graphic flag version. I hope they don’t choose change for the sake of change, which is what it looks like to me.
Originally Posted by PHeymont: “… “change” would mean cancelling the plan to use the new logo!” I give them points for even considering the reverse publically. If it ain’t broke, etc.
Perhaps like the “Coke”, “New Coke” roll-out 30 or 40 years ago? Doing away with the old product/symbol, only to have the public demand they bring it back.