Air Canada had a soft start for their crowdfunding site, Embarq, in March and now is publicizing it further. Embarq allows Canadian residents to create a profile and collect funds for flights and airline fees from family, friends and supporters. No fees are taken out and users can still use what they collected, even if they don’t reach their goal.
More info from Air Canada on YouTube:
Photo of Air Canada flight in Halifax/ by Travel Rob, TravelGumbo