You got to love the honesty of tourism officials in Ithaca , New York.Here’s what was posted on their site yesterday. A great marketing campaign!
“That’s it. We surrender. Winter, you win. Key West anyone?
Due to this ridiculously stupid winter, Ithaca invites you to visit The Florida Keys this week. Please come back when things thaw out. Really, it’s for the birds here now. (Still want to Visit Ithaca? Are you sure? Ok, click here.)
P.S. Send us a postcard.”
Bruce Stoff, director of the Visitors Bureau said this among other quotes about the campaign.
“It’s true so we thought, why not be honest about it,” he added. “Ithaca is beautiful and we want people to come visit. Just not this week.”
Read more:
http://www.telegraph.co.uk/tra…tourism-website.html
I love honest people. Ithica was not in my radar, but I’ll need to check it out when I’m in the neighborhood!