HomeAway pokes fun of the ‘sharing economy’ in a new multi-million dollar campaign

Scene from new HomeAway ad

Expedia bought vacation rental site HomeAway late last year for $3.9 billion and now has started a multi- million ad campaign created by Saatchi & Saatchi of London.

Their new one minute ad pokes fun of the sharing economy without mentioning their chief rival, Airbnb.

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8 years ago

Fun?  I suppose for 11 year old boys.  But for the audience here and for HomeAway’s, a huge miss, IMO.  Truly disgusting.  Still waiting for that “Don’t Like This Blog Post” button.

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