Scene from new HomeAway ad
Expedia bought vacation rental site HomeAway late last year for $3.9 billion and now has started a multi- million ad campaign created by Saatchi & Saatchi of London.
Their new one minute ad pokes fun of the sharing economy without mentioning their chief rival, Airbnb.
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The ad does remind me of the old car rental ads that were definitely referring to their chief competitor, but didn’t want to mention their names in the ad at all.
And because Airbnb offers whole house and apartment listings too, maybe it was wise to not mention them by name.
Fun? I suppose for 11 year old boys. But for the audience here and for HomeAway’s, a huge miss, IMO. Truly disgusting. Still waiting for that “Don’t Like This Blog Post” button.