Today, we live in a world that is more connected than it ever was before. With modern airplanes, we can get in hours, where it would have taken us days or weeks in the past, but this is not the only reason why people travel more than they ever did. Today, you can book a room, pay for a museum ticket and change your currency to that of target destination before you even set out. Needless to say, this makes traveling much safer and more enjoyable.
On the other hand, this also means that running a travel agency becomes one of the greatest business ideas you could come up with. Still, you are not the only one to recognize this amazing potential. In order to step up and triumph over your niche, competitors you need to find a way to advertise your travel agency in the best, most cost-efficient way. Here are few tips.
Keep it Simple
Checking out your competition before you start your business is a great idea, but some people take this too far. Sure, some of them will have a great layout on their website, others will go over the top with functionality, so believing you need to top them in every aspect can drive you insane. Keep in mind that your clients want something from you; something very simple. They are there to see your offer. What does it entail? How much does it cost? Are there any pictures, numbers relevant information? This is what your focus should be on. All the rest is optional.
Email, Social Media, Telemarketing
All is fair in love and war, which means that when it comes to client conversion no method should be off limits. While there are those who believe that email marketing is dead for a while now, this is simply not true. Still, if you find this method of engagement ‘too impersonal’ to your liking, you can always turn to social media. Furthermore, if you are fond of traditional marketing methods, telemarketing is always an option.
Start a Brand
After a while, when your business starts taking off, you may want about turning your agency into a brand. This, however, requires an elaborate campaign and even taking part in online retail. Seeing how people going on a trip usually need to buy a thing or two in order to get ready, you can make things easier for them (not to mention more profitable for you) by starting an e-store. Just keep in mind that this is not something that can be done lightly, therefore you should look for adequate eCommerce solutions. You don’t have to go with anything big, just find a way to sell accessories your clients would use in their travel. Every product with your logo on it is a free ad.
Word of the Mouth
Finally, the most important thing is to get people to actually be satisfied with your services. If you do a good job and your clients notice it, they are bound to refer you to others. Unlike email or social media marketing, there is no way anyone will doubt that the referral is completely genuine. The downside of this method is a fact that word of the mouth is area restricted, which means that their reach is quite limited. In order to deal with this problem, you may want to look for ways to get customer testimonials on your website. This way, you get the next best thing.
Conclusion
The easiest thing about advertising your travel agency is a fact that the nature of the industry allows for great versatility of marketing strategies. People want (even feel the urge) to travel, this means that luring them to come check out your offer shouldn’t be that difficult. Still, this is only the first step in winning them over and this may take all your skill and business prowess.
Good luck!
