Frontier, the ultra-low-cost airline, has achieved a new level of uniqueness in customer service—it has become, apparently, the only airline to shut down its phone number, cutting it off just before the Thanksgiving rush.
Well, not quite. The phone number still exists. It’s answered by a cheery bot who explains that Frontier is committed to ‘low fares done right,’ and that they want to ‘operate their airline as efficiently as possible, and we want our customers to operate efficiently as well.’ Customers then receive a choice of pressing 1 on a mobile device to be connected to chat, or pressing 2 if they do not want to be connected to chat.
Pressing 2 brings back the cheery voice to announce that there are many ways to reach Frontier through its website and social media. ‘Have a great day,’ the voice says, and the call is terminated.
While Frontier appears to be the only airline to turn off the phones, one other ULCC has never turned them on. Startup Breeze Airways has operated on an online-only basis from its start last year.
