Alaska Airlines heats up the Battle for Seattle

Alaska Airlines, for whom Seattle is a key hub, is highlighting its new codeshare partnership with British Airways by offering double frequent flyer miles on Seattle-London flights.

Delta has recently been moving aggressively into the Seattle market, seeing it as a key point in its Asian as well as domestic strategy; the new connection and offer may be part of Alaska's strategy to hold on to its market. It's also modified its award plan to allow one-way awards and mix-and-match partner awards. MORE in USA Today.