Big Growth in India's Budget Branded Hotels

Travel Rob 8/31/1510:03 AM

In the past year, new Indian companies have aggregated budget hotels under a single brand and platform. The hotels rebrand their properties, commit to standard level of service and allow distribution to be managed centrally. It includes many of the same elements as the franchise model. One such company, Vista Rooms, added 450 branded properties in a matter of months.

http://www.tnooz.com/articles/...yzilla-Treebo-Yatra/

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