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HomeAway pokes fun of the 'sharing economy' in a new multi-million dollar campaign

Travel Rob Travel Rob
Last edited by Travel Rob
 

Scene from new HomeAway ad

Expedia bought vacation rental site HomeAway late last year for $3.9 billion and now has started a multi- million ad campaign created by Saatchi & Saatchi of London.

Their new one minute ad pokes fun of the sharing economy without mentioning their chief rival, Airbnb.

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  • From Youtube Homeaway Ad

If you want a thing done, ask a busy man.

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Travel RobTravel RobGumbo Guru

The ad does remind me of the old car rental ads that were definitely referring to their chief competitor, but didn't want to mention their names in the ad at all.

And because Airbnb offers whole house and apartment listings too, maybe it was wise to not mention them by name.

If you want a thing done, ask a busy man.

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