Ireland's national tourism agency is ponying up €15.5 million to give what its chief calls "undiscovered Ireland" a chance to shine on the tourism stage.
The money will go, in chunks of between €250,000 and €500,000 to local authorities to develop tourism and facilities for up to two towns each in their areas, giving them what Tourism Minister Brendan Griffin calls a "significant boost." He told Irish media that "This scheme is a great opportunity for towns which aren't fully active in the tourism industry to look at how their local economy can benefit from increased tourism activity."
The scheme fits with other Irish initiatives to draw visitors more evenly across the country, often away from the magnet cities and attractions. In the west, for instance, new road tour routes along the Wild Atlantic Way are aimed at drawing more visitors into all the areas around the Shannon Estuary.
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