Norwegian Air, the high-flying discounter that has played a big role in reshaping trans-Atlantic flying has run into some rough weather and is reshaping its route network. In the process, it's also dropped the leader who has shaped the airline from a Scandinavian regional player to one of the biggest international carriers.
Bjorn Kos, above, a co-founder of the airline and its CEO for all of its 17 years, will step aside and become a consultant "working on specific strategic projects that are crucial to the future success of Norwegian.”
Those projects clearly do not include, at least for now, Norwegian's breakneck growth into new markets in dozens of North American cities; in fact, even as Kos left, the airline began dropping unprofitable routes and adding more flights where it is doing well, with a goal of growing profit, rather than size. Those moves include dropping its Las Vegas service, and turning ten other U.S. full-time routes into seasonal service.
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