Ryanair: Sell the Extras, Give Away the Tickets?

I like the idea. I would travel with no luggage if that was the case and buy used clothes and other supplies at my destination

Skybus basically tried this idea for US domestic flights, but went out of business.

http://en.wikipedia.org/wiki/Skybus_Airlines

For those who were traveling to Europe about 30 years ago, you may or may not remember the short-lived airline, People's Express.  I bought 2 tickets from the US West Coast to Brussels for $300 each which was, if I recall, an introductory price and very cheap even then.  They didn't last long which I lamented as I liked the CEO's attitude and approach.

On the other hand, I think O'Leary has something up his sleeve, he always does, making noise for the publicity.  A most unpleasant man, from all reports.  But he has his audience and his clientele so good luck to them.  I'm not among them, however.

(Yet another use for the "Don't Like" button)

I certainly remember People Express...the only reason I became familiar with Newark Airport. We used to fly to Buffalo ($19, $29, $39) and then rent a car to visit family in Toronto. Then we snagged $49 specials from NY to SFO...and while we were sitting on the plane realized we could have gone to London for the same price! Which we did the next year, but it cost us a bit more.

PE didn't always make its schedule, and other things could go wrong, but the staff were unfailingly friendly and helpful. I miss them still!