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Smart marketing: publisher targeting Wright Brothers book at airports

Paul Heymont 2/14/1511:21 AM

David McCullough, two-time Pulitzer winner in history, has a new book out highlighting the Wright Brothers and the beginning of commercial aviation--and they're aiming distribution at the people assumed to be most interested in the subject: air travelers. Simon and Schuster has teamed up with Hudson, the airport retailer, to push the book with special discounts (20%) at airport stores and on Hudson's website. MORE

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DrFumblefingerGumbo Guru

McCullough is a great researcher and writer, and this book will do well regardless of where it's placed.

2/14/1512:09 PM

❤️ 0

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