Tagged With "branding"

OpenTable, the online restaurant reservation service acquired 9 months ago by Priceline, is starting to show off its new directions and ambitions. First up, a new logo and slogan. The logo is a stylized round table and seat; the slogan gives a broad...

These days, "branding" is a big issue in tourism, and tourist promotion agencies are looking for brands they can promote. Just as Skopje, Macedonia (see NewsLink just before this one) is branding itself as the hometown of Alexander the Great, Poland...

Lincoln Memorial: Lots of visitors, room for many more.        Photo: ILA-boy / Wikimedia   The U.S. is on the way to hitting 100 million international visitors by 2021, according to Commerce Secretary Penny Pritzker. Last...

In the past year, new Indian companies have aggregated budget hotels under a single brand and platform. The hotels rebrand their properties, commit to standard level of service and allow distribution to be managed centrally. It...

Samantha shares her visit to the Hyatt Regency Waikiki Beach Resort and Spa. She says it is one of the best Hyatt Brand Resorts she has visited.

All the major hotel chains, and some smaller ones, are developing brands and concepts aimed at the growing market of people born after 1980.

The marketing industry is constantly evolving and so are new, better ways of communicating and delivering your brand online. One of them, influencer marketing, has proved to be a successful model, particularly effective for travel and tourism businesses. It comes under the spotlight of this post as one of the most cost-effective methods for customer acquisition and building brand awareness. Read on to learn more about influencer marketing and how to successfully partner with influencers in 3...