Photo of Great Barrier Reef from a Helicopter by Nickj on Wikimedia Commons
The Australian government backed Reef Trust said it was interested in sponsorship, joint investment and collaborative arrangements to deliver conservation projects to the Great Barrier Reef. The Reef is the Worlds Largest Coral Reef and it stretches more than 1,426 miles off the coast of Queensland in north-east Australia.
The Reef Trust noted these arrangements could be from Aus $1 million to improve seabird resilience to Aus $7 million to help control the crown-of-thorns starfish and wrote:
“All Reef Trust investments will be recognized in branding of project materials, ranging from online publications and reports to social media activities and reef events.”
Australian Greens Senator for Queensland, Larissa Waters Australian Greens condemned the sponsorship idea saying in part:
“While private donations for reef protection are welcome they shouldn’t be in exchange for advertising rights and they must be on top of adequate public funding, not in place of it.
and
“The most alarming part of this proposal is the potential for companies which are threatening the reef to buy positive reef branding to try to avert the reputational damage they deserve.”
Read More:
http://www.euronews.com/travel…hip-of-barrier-reef/
